Media Plan

Toolkit

HolaDoctor helps you effectively reach and engage with Hispanic consumers of various demographics, and informs you on how best to improve their health

The U.S. Hispanic population is growing 9x faster than the non-Hispanic population, according to the 2012 census. Furthermore, Hispanics are quickly becoming the leading drivers of growth and likely the trend setters in the marketplace, according to a new report released by Nielsen and the Hispanic/Latino Advisory Council.

We Offer

Highly customized and culturally relevant media plan solutions to help improve outcomes and reduce costs:

Targeted digital internet and mobile services to successfully capture & retain Hispanic members

Full service media plan design, development and execution services including:

  • Television
  • Content specific videos
  • Radio
  • Print media
  • Mobile media
  • Event signage
  • Social media
  • Email campaigns
  • Webinars
  • Local events / Townhalls

How We Help

In June 2013, HolaDoctor was awarded a contract with WellPoint health care to implement an $18 million multimedia marketing campaign and media buy in California, New York, Georgia and Colorado targeting millions of Hispanic Medicare and Medicaid recipients, and Hispanics under 65 years old.

  • HolaDoctor designed, implemented, managed and adapted the campaign on an ongoing basis, which included a comprehensive digital, TV, radio, grassroots and town hall events effort.
  • The campaign included WellPoint’s exclusive sponsorship of Univision’s “Salud es Vida” platform in the 4 states, as well asthe following elements:
  • A Digital (web and mobile) Platform campaign:
    • Rotating Media (banners, sponsorships, etc.)
    • Videos ads
    • Email blasts
    • Targeted media within local market internet sites
    • Mobile media
  • Town hall events, which were held monthly with approximately 500 consumers in attendance, featured:
    • Subject matter experts and speakers, as well as support staff
    • Client signage
    • Informative materials and giveaways
    • Events were implemented in partnership with existing events, such as Cinco de Mayo, Fiestas Patrias, and health fairs.
  • Media publicity for WellPoint’s brand was earned through the grassroots efforts and town hall events.
  • Key messaging, facts, and resource links were delivered to empower and educate Hispanic consumers on the Affordable Care Act, and to motivate them to take action and secure health insurance.
  • Good health behavior was promoted among Medicare, Medicaid and under 65 populations via culturally and linguistically relevant health content.