Research & Insights

HolaDoctor also has extensive experience in conducting Hispanic-centric marketing and healthcare research. Areas of expertise and sample research projects include:

  • Understanding Hispanic preferences and practices regarding health insurance
  • Understanding how newly insured Hispanics access and utilize care , e.g. find a primary care physician, use the emergency room properly, learn about key health insurance concepts (e.g. copay, deductible) and take advantage of free preventive services in order to stay healthier
  • Evaluating health management programs directed at multicultural members and patients
  • Improving enrollment and engagement of Hispanics into Disease Management Programs
  • Increasing medication adherence among Hispanics
  • The use of mobile-based interventions with Hispanic healthcare consumers.

Study findings and papers from these research projects are available upon request.

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