Strategic Consulting

and Research

HolaDoctor provides strategic consulting to healthcare companies seeking to grow business, build loyalty and/or improve health outcomes among Hispanic and multicultural consumers. We have a deep understanding of the healthcare industry as well as Hispanic health consumers, and offer the guidance and insights that healthcare executives need to execute effective multicultural initiatives.

HolaDoctor's consulting and research division is led by , a recognized expert in Hispanic health who has personally directed engagements for dozens of major health plans, hospital systems and large non-profit agencies.

Engagement Types

Our expertise spans the continuum from building the business case for targeting Hispanics to more effectively managing their care. Typical projects can be grouped in three categories:

Marketing, Engagement, and Health Management.

Marketing

Examples of strategic consulting engagements focused on marketing include the following:

  • Building the business case and projected ROI for marketing to Hispanics and multicultural populations
  • Conducting company/organization-wide assessments of multicultural capabilities, assets, and needs
  • Carrying out market research with Hispanic consumers as well as providers
  • Designing strategic and tactical multicultural marketing plans
  • Developing partnership strategies with pharmacies, retail stores, providers and community-based organizations
  • Providing executive coaching on the execution of multicultural education and marketing initiatives

Cultural Competency

A second category of our consulting services focuses on ways to better engage your Hispanic and multicultural constituents, including:

  • Payment Management for newly insured members that have not paid and are at risk for termination.
  • Risk Assessment and preventive care appointments to assure your Quality Rating
  • On-boarding and welcome initiatives for a positive customer experience from Day 1
  • Zeroing in on behaviors and metrics among multicultural members and patients that are pulling down your quality metrics and quality ratings

Health Outcomes

The third area focuses on helping clients improve health outcomes by engaging members or patients and addressing disparities. These engagements include the following:

  • Identifying the causes for disparities between Hispanic and non-Hispanic members in health management programs
  • Designing improved communications plans for increased enrollment and adherence in disease management programs
  • Measuring the impact of cultural appropriate interventions on reducing disparities in preventive screenings, health outcomes and costs

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