Director – Member Retention & Engagement
Adriana has been part of the HolaDoctor Team since 2013, when she joined as the company’s Managing Editor in charge of Health Insurance and Diabetes.
In 2015, she became HolaDoctor’s Health Insurance Product Manager, helping create the largest Spanish language destination on health insurance in the country. In 2017, she was placed in charge of managing the Member Retention team for key HolaDoctor partners in New Jersey. In 2018, Adriana was promoted to Director – Member Retention and Engagement, in charge of a team of 15 customer service representatives. Currently, she leads the Data Entry Services, Verification and Customer Service teams, and the Health Benefits Advisors in New Jersey, who are exclusively dedicated to Horizon Blue Cross and Blue Shield members.
She became a highly trained specialist in digital media while working for Univision.com, where she managed multiple lifestyle verticals (Home & Garden, Living and Family, and Health) for eight years.
She was awarded Planned Parenthood Federation of America (PPFA)’s 2014 Maggie Award, which recognized “her extremely informative coverage of the Affordable Care Act throughout the enrollment period and her efforts to educate the Latino community on HolaDoctor.com.”
Adriana received a degree in Journalism from the National University of Cuyo, Argentina. She lives in Miami with her three children.