Vice President, Editorial and Content marketing
Liliana leads an experienced team of multinational digital editors and producers who develop daily engaging editorial content on health for Hispanics.
Her solid background as a multimedia executive and editor, along with her deep knowledge of the Hispanic market and culture and her expertise on health, wellness, and the complex health insurance compliance environment, have made her a key to HolaDoctor’s operations.
Considered one of the most experienced publishers in the Hispanic digital space, Liliana has led multimedia editorial teams for 20 years. Her knowledge of multimedia narratives, as well as cross-platform execution and usability, make her a respected authority on digital media.
From 2000 to 2012, Liliana was V.P. of Programming at Univision Interactive Media, in charge of editorial production for their 100+ digital properties, which reached a 17 million unique user audience. She previously was a writer and editor at the Argentine newspaper La Nación in Buenos Aires.
She received the John S. Knight Fellowship for professional journalists to specialize in new media at Stanford University, California. She is a member of the Association of Health Care Journalists (AHCJ) and she has served as a judge in international online journalism panels and competitions. She has also conducted workshops at the Fundación Gabo, founded by Colombian writer and journalist Gabriel Garcia Marquez.