Performance Marketing/Lead Generation
The Performance Marketing team is the engine that connects consumers to the Insurance Marketplace. Our role is to identify the best products that fit consumer’s needs. Working along with the digital, content, and sales team; this area of the business delivers organic and paid ads, Social Media, SEM, and other initiatives for both Multicultural and Anglo audiences. In addition to our lead-generation capability, we work with a large number of partners on initiatives to bring more volume, and to contribute to the organization’s goals.
Regardless the age, background, language, budget, or location; our team will bring the right policy to the right person. In some instances; we step outside our digital-realm to support “Offline” initiatives that will ease the touch-point with the audience. We are always ready for the unexpected.